Enabling financial wellness is a core part of Fiserv’s EXCEED brand. To help our cardholders feel more financially empowered, we launched a campaign aimed at making financial education accessible, fun, and simple.

With all campaign assets driving to this landing page, it needed to be a repository of resources that educated without overwhelming. We explored a few different approaches to content hierarchy before settling on one that best communicated the resources we had access to.

Keeping it accessible, I incorporated engaging, motivational language and directional prompts, guiding cardholders through easily actionable steps towards better money management – while focusing on reducing friction for each interaction.

This was also a prime opportunity to reinforce the cardholder benefits that help achieve these financial goals – so I included strategic references to key features as well.

To create a cohesive experience, I applied this content approach across all other cardholder touch points, like website banners, app interstitials and push notifications as well.